Recently ‘Anouk’ a brand of ethnic women’s wear sold by Myntra on-line launched a bunch of advertisements and one with the lesbian couple went viral on You Tube. I for one was impressed with the message weaved in all the ads created the brand and its agency. Women in India and around the world face a challenging male dominated and hypocritical society. These ads try to communicate a strong message against the society and its prejudice. I am a film and music person and strongly believe that both these art forms play a big role in depicting and changing the mindset of people and society as a whole. I am happy to see that films and advertisements in India is finally maturing to a certain extent and we are looking beyond but lot remains to be done.
If a society wants to progress than its women have to play a big part and men have to acknowledge the fact that they can’t do it alone. Do watch these ads, I am linking them below and if you like them then share them more as a message than just as an advertisement.